TikTok Revises Community Guidelines, Removing “Trustworthy” From Platform Goals and Expanding Policies on AI-Generated Endorsement and Creators’ Responsibilities

TikTok’s Community Guidelines were updated on 13.09.2025. The update enhances and rewrites most of the previous guidelines to make them easier to understand. Some significant additions include:

1. “Trustworthy” has been removed from the description of Content Moderation section.

Before:

Keeping our platform safe, trustworthy, and vibrant requires balancing creative expression and preventing harm. (17)

After:

We want TikTok to be a safe, fun, and creative place for everyone. (72)

2. Prohibition on AI-generated endorsement has been removed.

Before:

Even when appropriately labeled, AIGC or edited media may still be harmful. We do not allow content that shares or shows fake authoritative sources or crisis events, or falsely shows public figures in certain contexts. This includes being bullied, making an endorsement, or being endorsed. (916)

After:

Even with labels, some edited or AI-generated content can still be harmful. We don’t allow content that’s misleading about matters of public importance or harmful to individuals. (942)

3. LIVE creators are responsible for anything that happens on their live sessions.

[…] LIVE creators are responsible for anything that happens during their sessions—even when it involves third-party tools like voice-to-text software, real-time translation, or on-screen comment displays. (1376)

4. Comments are personalised and sorted by relevance.

Comments are sorted based on multiple aspects, including your past replies, likes, and reports. […] Comments may be sorted lower if they don’t add to the conversation (1462)

Find the community guidelines version here.

Author: Kaisla Mäki


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